How do I reach the audience I want?
You reach the audience you want when you know exactly who they are, what hurts them, and what stops them from buying, and you speak to them in their language from the first second. The algorithm learns from who engages with your content, so when the message is precise, it reaches people like them. Owais Media is a content strategy and reach company: we audit and diagnose your current audience and define your target precisely; then your team executes the strategy, or we execute it for you under our supervision.
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How people describe this problem
- “My audience isn't the one I want”
- “I'm getting followers from outside my field”
- “How do I reach business owners?”
- “I want to reach people from my own country”
- “My followers don't look like my customers”
Common mistakes
- Saying "the content is for everyone" and expecting it to reach a specific person.
- Defining your audience by age and gender only, without the problem and the motivation.
- Using your field's complex jargon instead of your customer's language.
- Changing your audience every week before the message has had time to work.
Adam Mosseri, head of Instagram, said the three most important ranking signals are watch time, likes and sends (when someone sends the video to someone else), and that sends matter slightly more for reaching people who don't follow you.
How we work on it with The Owais Method
- 2
Audience
We define the exact person: what hurts them, what stops them from buying, and where they spend their time.
- 4
Message & hook
We write the opening in their language, so that they are the ones who stop.
- 5
Measure & adjust
We read who has started engaging and who is sending the content on, and we adjust.
Who is this page for?
- An account with a big audience that isn't its customers.
- A business that sells to companies and wants to reach decision-makers.
- A professional who wants to reach people in a specific country or city.
How we help
Strategy and diagnosis: a one-to-one consultation with a written report, personal coaching, company follow-up and team training
Strategy and diagnosisProduction under our supervision: filming, editing, publishing and ads by our team and partners under Mohamad Awais's direct supervision, after the strategy
Production and filmingLearn on your own: workshops and courses, if you want to learn and execute yourself
Find your path
We work with people from 16 countries: Qatar, Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Oman, Iraq, Syria, Lebanon, Jordan, Egypt, Turkey, Germany, United Kingdom, United States and Canada. Where we work
Questions about this problem
What's the difference between an audience and a target audience?
Your audience is everyone who sees you; your target audience is the specific people you want, who have a problem you solve.
Can I change my audience if it is the wrong one?
Definitely. When the message changes, who engages changes, and over time the audience your content reaches changes too.
Will paid ads solve the problem?
Ads reach more people, but if the message isn't aimed at the right audience, you pay for reach that doesn't help you.
Are you an agency?
We're a content strategy and reach company, and we also provide production and filming through our team and partners — but strategy always comes first.